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Competitive Intelligence

Competitive Intelligence is a systematic program for gathering and analyzing information about your competitors activities and general business trends to further your own company's goals.

Nautilus Systems' services supporting Competitive Intelligence are:

Data Source Identification (Internal and External to the Company or Organization)

Data Extraction and Analysis

Matching and Combining Data From Diverse Sources

Identification of Trends and Patterns Across Subject Domains, Geography, and Time

How Companies Compete


  • Quality
  • Market Share
  • Performance
  • Low Returns

  • Cutting-Edge
  • Fast Cycle Times
  • High Patent Exploitation

  • Special Processes
  • Necessary Capacity
  • Up-to-Date Machinery

  • Low Debt
  • High Share Price
  • Access to Capital

  • Strong Promotions
  • Healthy Budget

  • Positive Perception
  • Name Recognition
  • Trademark Recognition

  • Skilled/Trained Workers
  • Motivated Workforce
  • Depth in Management

  • Strong Joint Ventures
  • Strong Relationships with Other Companies, Suppliers, Distributors, and Customers

Source: Larry Kahaner, in Competitive Intelligence: From Black Ops to Boardrooms - How Businesses Gather, Analyze, and Use Iinformation to Succeed in the Global Marketplace.

We all know that we are living in the information age. There is so much information available that it is very difficult to find and extract relevant, valuable knowledge about important aspects of our business.

Nautilus Systems' Strengths in Competitive Intelligence

Nautilus Systems' strengths in competitive intelligence are derived from our experience in three areas:

Intelligence and Business Data Collection

Very Large Databases, Networks and Communications, and Geographic Information Systems, which permit matching and combining data from diverse sources,

Advanced Artificial Intelligence Techniques, including neural networks, which are used to identify patterns and trends not previously anticipated.

For example, we use On Line Analytical Processing (OLAP) tools to analyze and compare data across multiple dimensions, as opposed to traditional executive information systems which view data in a predetermined fashion. We also may know of or uncover additional information that, when combined with information a company already has, yields new insights.

It is pardonable to be defeated, but never to be surprised.
Source: Frederick the Great

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