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AUGUST 11, 1997

NAUTILUS SYSTEMS, INC. CASE STUDY SELECTED FOR PHARMACEUTICAL ONLINE WEB SITE

[Fairfax, VA]Nautilus Systems, Inc. announced today that its Pharmaceutical Market Distribution data mining study for a major pharmaceutical firm was selected by Pharmaceutical Online (PHOL), an online magazine produced as a business connection to the pharmaceutical processing market.

The international pharmaceutical company produced both prescription and over-the-counter drugs. The Nautilus Systems study identified trends in the sales of allergy and cold medication by geographic area, by month. Leveraging the results of the analysis, the company was able to save over $2 million per year, by adjusting the timing of allergy and cold medication reaching retail sales locations.

The Pharmaceutical Online web site, http://www.pharmaceuticalonline.com/, was produced by VerticalNet. This online magazine is the newest online magazine produced by VerticalNet. Other VerticalNet online magazines include: http://www.chemicalonline.com/, http://www.foodonline.com/, http://www.wateronline.com/, http://www.publicworks.com/, http://www.pollutiononline.com/, and http://www.solidwaste.com/. According to VerticalNet, hundreds of thousands of Internet users read their other online magazines every month. So, while they gained content for their site, Nautilus Systemsí case study received more exposure on the Internet.

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Created Nov. 1996, last modified November 7, 1997.