DM: Data Mining Hype?

[Dorothy Firsching]

Steve Alexander in the July 7 issue of Infoworld, made the following 
comments:
<snip>
"... But is data mining still unproven and overhyped? Or is it more
successful than is generally acknowledged and simply kept quiet 
because it
provides users with a competitive advantage? 

Aaron Zornes, executive vice president of the Meta Group, in 
Burlingame,
Calif., says it's a little of both. The value of data mining is 
proven, but
it remains difficult to use. 

'Data mining is a deep, dark, secret weapon within corporations that 
is
providing such a competitive advantage they don't want the world to 
know
what they're doing. But the tools are not easy enough for most 
corporations
to use,' Zornes says. ..."
<snip>

Are corporations keeping their successes a secret, or is data mining 
having
the same difficulties AI had a while ago?  Is it too difficult and 
therefore
not delivering its potential?  Is it becoming overhyped and
under-understood?  We're concerned that it may be falling into that 
buzzword
pit.
Dorothy Firsching
CEO
Nautilus Systems, Inc.
3867 Alder Woods Court
Fairfax, VA  22033
http://www.nautilus-systems.com/
nautilus-info@nautilus-systems.com