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DM: Data mining and direct mail


From: paul.thompson@chorleys.co.uk
Date: Mon, 1 Sep 1997 06:27:38 -0400 (EDT)
  • Organization: Waddington Chorleys PFB Ltd

Hello all

I am a Project manager working for a large direct mail 
printing company in the UK. 

I am very interesed in any work or case studies you may have 
using data mining to generate data for direct mail marketing, 
and how you worked with the printing company.

We are able to print personlised mail pieces at an output rate
of 60,000 units per hour, mailsort or walksort the data prior to
this, and capture all responses from a mailling. 
I would like to integrate data mining into this cycle.

If you have any information
I am very gratefull.
Paul Thompson.








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