DM: New White Paper on Data Mining and Campaign Management

[Kurt Thearling]

A new Exchange Applications white paper entitled "Increasing Customer
Value by Integrating Data Mining and Campaign Management Software" is
now available from my data mining web page (http://www.thearling.com).
The paper's abstract is as follows:

        As a database marketer, you understand that some customers
present much greater profit potential than others. But, how will you
find those high-potential customers in a database that contains 
hundreds
of data items for each of millions of customers? Data Mining software
can help find the "high-profit" gems buried in mountains of 
information.
However, merely identifying your best prospects is not enough to 
improve
customer value. You must somehow fit your Data Mining results into the
execution of marketing campaigns that enhance the profitability of
customer relationships. Unfortunately, Data Mining and Campaign
Management technologies have followed separate paths - until now. Your
organization stands to gain a competitive edge by understanding and
utilizing this new union. This white paper describes how you can 
profit
from the integration of Data Mining and Campaign Management
technologies. 

- Kurt Thearling