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DM: Market Basket Analysis: request for references, algorithms & softwareFrom: Van den Poel, Dirk Date: Mon, 23 Mar 1998 05:26:44 -0500 (EST) Dear readers, I am looking for techniques to perform a market basket analysis. This problem involves the identification of what products are purchased together by consumers. In essence it is an association problem. Can anyone point to a technical discussion of the algorithms (references) used to perform such an analysis? Currently, I only found this functionality in SAS Enterprise miner. But since our access to this software is still limited, I would like to ask whether anyone knows of other implementations (maybe even free/shareware)? Thank you very much for any related feedback, Dirk Van den Poel K.U.Leuven / Department of Applied Economics Naamsestraat 69 B-3000 Leuven Belgium Email: dirk.vandenpoel@econ.kuleuven.ac.be
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