Re: DM: Market Basket Analysis: request for references, algorithms & sof

[Joe Evans]

The Clementine Data Mining System is ideal for this kind of work. It
contains a Kohonen Neural Network and two association rule algorithms 
-
all
suitable for clustering and basket analysis. It also contains a web
graph
function, which is a visual tool to show the strength of associations,
and
all its graphs are interactive. If you're interested in an evaluation
copy,
or want to find out more, you can contact Clare Budden at
clareb@isl.co.uk,
or +44 1256 355 899.

Hope this helps,

Joe Evans

Van den Poel, Dirk wrote:

> Dear readers,
>
> I am looking for techniques to perform a market basket analysis. 
>This
> problem involves the identification of what products are purchased
> together by consumers. In essence it is an association problem. Can
> anyone point to a technical discussion of the algorithms 
>(references)
> used to perform such an analysis?
> Currently, I only found this functionality in SAS Enterprise miner.
But
> since our access to this software is still limited, I would like to
ask
> whether anyone knows of other implementations (maybe even
> free/shareware)?
>
> Thank you very much for any related feedback,
>
> Dirk Van den Poel
> K.U.Leuven / Department of Applied Economics
> Naamsestraat  69
> B-3000  Leuven
> Belgium
> Email: dirk.vandenpoel@econ.kuleuven.ac.be