Re: DM: Market Basket Analysis: request for references, algorithms & sof

[Joe Evans]

I posted this message a couple of days ago, but the contact name was
mispelled. The correct name is Claire Budden, email claireb@isl.co.uk

Apologies to Claire, and anyone who has trying to make contact with 
her.

Joe Evans wrote:

> The Clementine Data Mining System is ideal for this kind of work. It
> contains a Kohonen Neural Network and two association rule 
>algorithms -
> all
> suitable for clustering and basket analysis. It also contains a web
> graph
> function, which is a visual tool to show the strength of 
>associations,
> and
> all its graphs are interactive. If you're interested in an 
>evaluation
> copy,
> or want to find out more, you can contact Clare Budden at
> clareb@isl.co.uk,
> or +44 1256 355 899.
>
> Hope this helps,
>
> Joe Evans
>
> Van den Poel, Dirk wrote:
>
> > Dear readers,
> >
> > I am looking for techniques to perform a market basket analysis. 
>This
> > problem involves the identification of what products are purchased
> > together by consumers. In essence it is an association problem. 
>Can
> > anyone point to a technical discussion of the algorithms 
>(references)
> > used to perform such an analysis?
> > Currently, I only found this functionality in SAS Enterprise 
>miner.
> But
> > since our access to this software is still limited, I would like 
>to
> ask
> > whether anyone knows of other implementations (maybe even
> > free/shareware)?
> >
> > Thank you very much for any related feedback,
> >
> > Dirk Van den Poel
> > K.U.Leuven / Department of Applied Economics
> > Naamsestraat  69
> > B-3000  Leuven
> > Belgium
> > Email: dirk.vandenpoel@econ.kuleuven.ac.be