DM: April 22 Presentation on Data Mining in Rockville, MD

[Dorothy Firsching]

Data Mining -- How to Leverage Hidden Knowledge

At the April 22nd meeting of the Desktop Special Interest Group of 
the 
Washington, DC SAS User's Group, Dr. Jen Q. Louie and Ms. Dorothy
Firsching of Nautilus Systems will introduce data mining and how it 
is 
being used by today's leading companies.

Across industries, companies are recognizing the value of data they 
have, 
hidden in customer transactions and other operational data. The 
challenge is 
to identify trends and patterns that are meaningful and take action 
to 
improve both market position and bottom line. 

As data marts and data warehouses become more common, and data 
quality 
concerns are addressed, those repositories can be "mined" using a 
variety of
techniques. These techniques range from ad hoc queries, to on-line 
analytical 
processing (OLAPs), to statistical analysis (e.g., SAS, SPSS), to 
data 
mining/knowledge discovery. Knowledge discovery in data (KDD) reveals 
trends and patterns that no one had even thought to ask.

Nautilus Systems’ experience with data mining goes back before the 
term was 
invented. Dr. Louie used the neural networks at the heart of advanced 
data 
mining for analysis of acoustic signatures. He has since applied 
these 
techniques to problems as diverse as insurance, health care, and 
the data resulting from the Northridge, California earthquake. More 
recent 
Nautilus Systems clients have included pharmaceutical companies and 
credit 
card issuers.

The meeting will be at 7:30 on April 22nd, at Westat.  Westat is 
located at 
1550 Research Blvd., Room 2030C, in Rockville, MD.  There is a guard 
at the
front door and parking is free. There is no fee.  Please RSVP by
calling David Barnes at (301) 350-4752 or send him e-mail at 
Appalt@aol.com. 

Dorothy Firsching
CEO
Nautilus Systems, Inc.
3867 Alder Woods Court
Fairfax, VA  22033
http://www.nautilus-systems.com/
nautilus-info@nautilus-systems.com