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DM: Help for the predictive model for customer's attritionFrom: yamakak Date: Tue, 8 Feb 2000 12:27:17 -0500 Hello! I would like to send this to the mailing list for help of PhD my dissertation. I would like to get information, like articles, papers, softwares, books, and any others, for carrying out the CUSTOMER ATTRITION for the financial marketing analysis. I am going to build the predictive model using to analyze customer retention. For example, the data warehouse database we have, induces the decision tree to find the relationship between the length of retension and customer's other informaiton (geographical info, age, and so forth).... Hopefully I will use the decision tree approach. If possible, please let me also have an idea about the predict accuracy. Thanks in advance Kay Yamakawa
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