DM: Upcoming CRM Seminar!

SAS has teamed with Michael Berry and Gordon Linoff 
(http://www.sas.com/apps/natraining/course.jsp?name=dmcrm#instructor) of 
Data Miners to offer a three-day seminar entitled Customer Relationship 
Management Through Data Mining.  This seminar will be offered in SAS 
training Centers throughout the world.  It will provide a practical, 
hands-on tour of the customer lifecycle with in-depth coverage of data 
mining techniques that can be applied during the three most critical points 
of the cycle:
-Acquiring the right customers by targeting the right prospects
-Increasing customer profitability and loyalty through cross selling
-Holding on to profitable customers in the face of competition

Expert instructors, Michael Berry and Gordon Linoff, are authors of the 
best selling books in the field, Data Mining Techniques for Marketing, 
Sales, and Customer Support and Mastering Data Mining for Customer 
Relationship Management.  After attending this seminar, you will return 
with a new understanding of the power of data mining and the knowledge you 
need to harness it for your CRM needs.  For a detailed outline of this 
seminar go to http://www.sas.com/bks/crm.

"The data mining seminar is brilliantly constructed and delivered. Berry 
and Linoff take data mining from a stand-alone component to the pure 
essence and "sweet spot" of what CRM is all about. Great interactive case 
studies."
         Milton Petraza, Vice President, Customer Relationship Management
         Citibank LAOB

Customer Relationship Management Through Data Mining

Toronto, Canada		September 25-27
Irvine, CA		September 27-29
Copenhagen, Denmark 	October 4-6
Englewood, CO	October 11-13
Stockholm, Sweden 	October 23-25
Heidelberg, Germany 	November 27-29
Cologne, Germany 	Nov. 30 (one-day seminar)
Munich, Germany 	Dec. 1	(one-day seminar)
Houston, TX		December 18-20

For registration information visit http://www.sas.com/bks/crm

Dori F. Pyles
SAS Institute Inc.
Business Development Specialist
(919) 677-8000 ext. 5369
Dori.Pyles@sas.com

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