DM: RE: On-The-Fly creation of website content.

Hi Signet,

There are probably two sides to this story and one of them is very much 
related to data mining.

Of course there are systems that deliver the content, i.e. software that 
assembles all necessary information from a database and fills some sort of 
template to display it, for example Vignette.

The other part is finding out what to display in the first place; what is 
the most appropriate content in a given situation.
In the case of a search query that is relatively straight-forward. If you 
talk about personalizing webpage for commercial reasons however, then data 
mining can add.
Currently most systems work with business rules a la 'If someone comes to 
my website via an ISP in a certain city, I will only show our locations in 
that area' or with, if you talk about product recommendations, relative 
simple database queries to find what 'other people who bought this product' 
also bought.
You can improve these personalizations by using all data about the 
customer, about their earlier purchases, about their off- and on-line 
behavior etc., in short: data mining.

SPSS has been working with customers, using on- and off-line data for 
better personalization at web-sites and other touchpoints. Check out 
www.spss.com/customercentric and specifically 
http://www.spss.com/customercentric/drive.htm for more information.

hope this is more than just vaguely related  :-)

cheers

Martijn Wiertz
SPSS

-----Original Message-----
From: Signet Admin [mailto:admin@signet.net.au]
Sent: donderdag 3 augustus 2000 14:47
To: 'datamine-l@nautilus-sys.com'
Subject: DM: On-The-Fly creation of website content.


Greetings all,

My post relates to a topic that is not datamining in the sense we all 
understand it, but I have read other discussions that bordered on the 
subject and received invitations to conferences that touched upon it 
through my subscription to this list.  The topic is on-the-fly creation of 
web site content.  For those not familiar with the meaning, think of it in 
terms of search engine results.  You give the search engine your query 
terms and it presents you with pages constructed from query matches and 
links to affiliates who have purchased the search terms you used etc.  The 
pages have been created "on-the-fly".

Can anyone point me to some resources that deal with the state of the art 
and current limitations?  Actually, point me towards anything vaguely 
related and I'll be quite pleased.

If you work for a company specialising in it, I'd be happy to hear from you 
as well.

Thanks for your time.

Neil Dwyer
Market Information
Signet Pty Ltd, Australia. 

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