DM: Seminar course: Data Mining, Text Mining, and Web Data Mining

• Organization: Megaputer Intelligence, Inc.

Knowledge discovery for decision makers: Data Mining, Text Mining and Web
Data Mining

  Dates
June 13-14, 2000

  Location
8720 Castle Creek Parkway, #300
Indianapolis, IN 46250
www.megaputer.com/html/discovery.html


  Outline

Data Mining is quickly winning hearts and souls of corporate decision
makers. Good old days when manual information analysis was deemed possible
and sufficient are history. Huge volumes of information - gigabytes and
terabytes - require their analysis in order to make informed decisions. That
is why increasingly more companies recourse to data mining, where automated
machine learning algorithms help processing large amounts of historical
data, discovering hidden patterns and relationships, and predicting outcomes
of future situations. Today data mining is powerful, yet immature
technology. There are many burning open questions left, which we attempt
addressing in the new course. For example:

Q. How to integrate data mining tools with an RDBMS?
A. The latest technology for simple integration of data mining technology
with external applications is the new SQL-based protocol, OLE DB for Data
Mining. PolyAnalyst is the first data mining system on the market
implementing the support for this new protocol. We present foundations of
OLE DB for Data Mining and demonstrate with hands-on examples the
convenience and power of the new protocol.

Q. How to capture and utilize to the fullest extent web site visitor
information in order to increase the value of each visitor in e-Business?
A. By e-Business we understand e-Commerce, e-Marketing, e-CRM, etc.
E-Business will benefit tremendously from incorporating data mining
techniques in the cycle. Here we outline this new competitive advantage and
set goals of web data mining. Then we discuss how and which data to capture
and analyze, and how to integrate the results in a customer relationship
management e-system. First steps in developing data mining tools for
E-business tasks are being made by different vendors. We outline existing
strategies and shortcomings.

Q. How to discover knowledge contained in texts and other unstructured data
forms?
A. Articles, e-mails, web pages, and memorandums all contain important
information that we would like to distill, store, and use for making
informed decisions. Techniques for analyzing texts differ significantly from
those designed for analyzing relational databases. Here we discuss different
existing approaches to intelligent text processing and present capabilities
and foundations of an innovative text mining tool TextAnalyst.

At the seminar you will learn answers to these and many other important
questions. We will teach you the best practices in applying a data mining
system PolyAnalyst and a text mining system TextAnalyst to real world tasks.
We will outline our vision of the coming transformation of knowledge
discovery into a mass market technology operating behind the scenes to
optimize many business tasks, especially in the world of e-Commerce and
e-Marketing. Finally, we will be happy to answer your questions and discuss
your project after the seminar, aiming to provide you with hints and
guidance best suited for your data analysis project.


  Instructor

Sergei Ananyan, Ph.D., has over seven years of experience in applying
various data mining techniques to real world data analysis tasks, as well as
guiding the design of advanced data mining applications. He is an author of
numerous papers and magazine articles discussing various aspects of data and
text mining.


  Agenda

Note: All seminar attendees will receive:
          1. FREE CD with presentation notes and software evaluation copies
          2. 10% discount on purchasing any Megaputer software.
          One-on-one discussions with the instructor are available
separately.

Day1
  Section 1
    9:30 - 10:00 am  Registration & Introductions
   10:00 - 12:00 am  Mining data with PolyAnalyst
   12:00 - 1:00 pm   Lunch & Networking

  Section 2
  1:00 - 2:35 pm  Text Mining - new  competitive  advantage
  2:45 - 4:20 pm  Web Data Mining
  4:30 - 5:00 pm  Open discussion

Day 2
  Section 3
  9:00 - 10:20 am  PolyAnalyst machine learning algorithms
  10:40 - 12:00 am Hands-on sample PolyAnalyst project
  12:00 - 1:00 pm  Lunch & Networking
  1:00 - 2:35  Addressing Database Marketing tasks with PolyAnalyst
  2:45 - 4:30 pm Mastering PolyAnalyst:
                   batch process data mining,
                   OLE DB for Data Mining, and
                   PolyAnalyst COM components
  4:30 - 5:00 pm Open discussion


  Seminar registration fees

Please select one:
Section 1 only (lunch included)   - $149
Section 2 only                           - $590
Section 3 only (lunch included)   - $597
Sections 1 & 2 (lunch included)   - $695 (6% discount)
All sections (lunch included)    - $1,240 (7% discount)

Major credit cards accepted (Visa, MasterCard and Amex).
Academic discounts are available.
Late registration fee after June 1: add 10%.


  5 ways to register:

1. Online: www.megaputer.com/html/discovery.html
2. E-mail: discovery@megaputer.com
3. Tel: (812) 330-0110
4. Fax: (812) 330-0150
5. Mail: Megaputer Intelligence
             120 West 7th Street, Suite 310
             Bloomington, IN 47404

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